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Most comms teams are running on outdated platforms, scattered tools, and no AI strategy. I help you go from reactive to strategic — faster than you think is possible.
Engagements range from focused advisory work to embedded strategy — shaped around what your team actually needs.
Build or scale owned media that grows real audiences — platform selection, content architecture, and editorial cadence included.
Plan, launch, and drive adoption for internal and external platforms. I've done it at enterprise scale — and I know exactly where these projects fail.
Craft the story your organization tells — to employees, the market, and the press.
Audience growth, not vanity metrics. Channel strategy, content programming, and executive social presence tied to real outcomes.
Practical AI integration — the specific workflows and use cases that actually deliver leverage for comms work.
Strategic counsel to help executives communicate with clarity, internally and externally. I've built CEO-ready messaging systems from scratch.
I've spent 15+ years inside communications teams at some of the world's most recognizable brands — building platforms, growing audiences, and leading organizations through change.
At Visa, I owned enterprise digital channel strategy across intranet, social platforms, newsletters, and digital signage — and led AI adoption for communications before it was on most teams' roadmaps. At Warner Bros. Discovery, I directed multi-channel digital strategy for the corporate brand through one of the most complex media mergers in history. At Sesame Workshop, I built a social media program from nothing to 25M+ followers and rebooted a dormant email program to 150,000+ subscribers in 18 months.
I'm also a practitioner. I founded The Comms Stack, a newsletter helping communications professionals become AI-first practitioners — 1,000+ subscribers in two months. I created Now I Know, a Webby Award–winning daily newsletter with 50,000+ subscribers and a 50%+ open rate. I've written three books and published in The New York Times, Sports Illustrated, and Smithsonian.
"Communications is having a strategy moment. The tools changed, the expectations changed, and the teams that will lead are the ones that treat it like an operating system — not just a function."
You don't need a deck. Just tell me what's not working.